The Key to Success is Adaptability"
Innovation capability for a company means the ability to adapt to changes. This applies within the organization, driven by technological changes, manufacturing processes, know-how, and societal shifts in relation to workplace requirements. Keywords: work-life balance, recruiting, digital technology, etc.
Outside of the organization, requirements for products and services are changing, especially now, due to a political understanding of social values and goals. Keywords: environment, safety, diversity, etc.
It is not important what your personal stance is on these issues! The market determines the demand, and as a company, you must offer attractive and adaptable solutions (buyer's market). This applies to both your customers and employee retention.
Often, it is not the "more logical solution" or the technically more advanced product that is chosen, but rather what corresponds to the desired political and societal image.
Does your company have a view of the changes? Have you implemented controlled processes to develop products and services for tomorrow?
Let's together switch from old tracks to new paths!